Project Overview
The Vision
Furever Care is a mobile application that connects pet owners with verified, local sitters who are equipped to accommodate each pet’s unique needs and behavioral traits, ensuring professional and reliable care in the owner’s absence.
Time
8 Weeks
Challenges
Create a centralized hub to manage vet visits, medications, and daily care tasks
Provide beginner-friendly guides and checklists for new pet owners
Offer a vetted directory of pet services with reviews and booking options
Enable shared profiles for collaborative pet care and synced reminders
Design an emotionally engaging adoption experience with real-time updates
Build a mobile-first, modern UI for intuitive, accessible navigation
Role
Concept formation
Visual design
User research
Design strategy
Creating Confidence in Pet Care - One Match at a Time
Pets with special needs can't be sat for at boarding kennels or pet hotels, commonly due to undesirable behavior. Finding pet sitters is difficult due to location, pay, availability, and credibility. Over half of dog owners have regrets about pet ownership, a quarter of which is due to difficulty in dealing with pet care.
As the sole UX/UI designer, I proposed a solution that connects pet owners with verified, nearby, and trustworthy pet sitters. The product is designed to match sitters based on a pet’s specific needs and behavioral traits, helping owners feel confident leaving their pets in the care of qualified professionals.
This was my first real opportunity to apply UX/UI skills, using a user-centered process to solve real pain points through a functional, intuitive app. I continuously adapted my design thinking to ensure a user-focused final product.
Project Overview
The Vision
Furever Care is a mobile application that connects pet owners with verified, local sitters who are equipped to accommodate each pet’s unique needs and behavioral traits, ensuring professional and reliable care in the owner’s absence.
Time
8 Weeks
Challenges
Create a centralized hub to manage vet visits, medications, and daily care tasks
Provide beginner-friendly guides and checklists for new pet owners
Offer a vetted directory of pet services with reviews and booking options
Enable shared profiles for collaborative pet care and synced reminders
Design an emotionally engaging adoption experience with real-time updates
Build a mobile-first, modern UI for intuitive, accessible navigation
Role
Concept formation
User Research
Visual Design
Design Strategy
Project Overview
The Vision
Furever Care is a mobile application that connects pet owners with verified, local sitters who are equipped to accommodate each pet’s unique needs and behavioral traits, ensuring professional and reliable care in the owner’s absence.
Time
8 Weeks
Challenges
Create a centralized hub to manage vet visits, medications, and daily care tasks
Provide beginner-friendly guides and checklists for new pet owners
Offer a vetted directory of pet services with reviews and booking options
Enable shared profiles for collaborative pet care and synced reminders
Design an emotionally engaging adoption experience with real-time updates
Build a mobile-first, modern UI for intuitive, accessible navigation
Role
Concept formation
User research
Visual design
Design strategy
Pet Sitting Services Just Don’t Work
Pet Sitting Services Just Don’t Work
Pet Sitting Services Just Don’t Work
Finding reliable pet sitting services can be surprisingly difficult — especially for dogs with behavioral or anxiety-related needs. While many platforms exist, over 75% of dogs don’t qualify for traditional pet sitting due to behaviors deemed "undesirable."
I experienced this firsthand with my Shih Tzu, Romeo, who suffers from severe separation anxiety. Most services turned him away, leaving me with no safe, trustworthy options.
Romeo’s story isn’t unique. Studies show:
72–85% of dogs exhibit at least one behavioral issue
44% of those are anxiety- or fear-based
30% are aggression-related
These challenges impact not only the pets, but also the people who care for them:
54% of dog owners have regrets about ownership, with 26% citing limited care options
39% miss out on summer travel because they can’t find suitable pet care
These numbers point to a larger issue — traditional pet care services aren’t designed to support the dogs (and owners) who need them most.
Finding reliable pet sitting services can be surprisingly difficult — especially for dogs with behavioral or anxiety-related needs. While many platforms exist, over 75% of dogs don’t qualify for traditional pet sitting due to behaviors deemed "undesirable."
I experienced this firsthand with my Shih Tzu, Romeo, who suffers from severe separation anxiety. Most services turned him away, leaving me with no safe, trustworthy options.
Romeo’s story isn’t unique. Studies show:
72–85% of dogs exhibit at least one behavioral issue
44% of those are anxiety- or fear-based
30% are aggression-related
These challenges impact not only the pets, but also the people who care for them:
54% of dog owners have regrets about ownership, with 26% citing limited care options
39% miss out on summer travel because they can’t find suitable pet care
These numbers point to a larger issue — traditional pet care services aren’t designed to support the dogs (and owners) who need them most.
Finding reliable pet sitting services can be surprisingly difficult — especially for dogs with behavioral or anxiety-related needs. While many platforms exist, over 75% of dogs don’t qualify for traditional pet sitting due to behaviors deemed "undesirable."
I experienced this firsthand with my Shih Tzu, Romeo, who suffers from severe separation anxiety. Most services turned him away, leaving me with no safe, trustworthy options.
Romeo’s story isn’t unique. Studies show:
72–85% of dogs exhibit at least one behavioral issue
44% of those are anxiety- or fear-based
30% are aggression-related
These challenges impact not only the pets, but also the people who care for them:
54% of dog owners have regrets about ownership, with 26% citing limited care options
39% miss out on summer travel because they can’t find suitable pet care
These numbers point to a larger issue — traditional pet care services aren’t designed to support the dogs (and owners) who need them most.
Creating Confidence in Pet Care - One Match at a Time
Creating Confidence in Pet Care -
One Match at a Time
Pets with special needs can't be sat for at boarding kennels or pet hotels, commonly due to undesirable behavior. Finding pet sitters is difficult due to location, pay, availability, and credibility. Over half of dog owners have regrets about pet ownership, a quarter of which is due to difficulty in dealing with pet care.
As the sole UX/UI designer, I proposed a solution that connects pet owners with verified, nearby, and trustworthy pet sitters. The product is designed to match sitters based on a pet’s specific needs and behavioral traits, helping owners feel confident leaving their pets in the care of qualified professionals.
Pets with special needs can't be sat for at boarding kennels or pet hotels, commonly due to undesirable behavior. Finding pet sitters is difficult due to location, pay, availability, and credibility. Over half of dog owners have regrets about pet ownership, a quarter of which is due to difficulty in dealing with pet care.
As the sole UX/UI designer, I proposed a solution that connects pet owners with verified, nearby, and trustworthy pet sitters. The product is designed to match sitters based on a pet’s specific needs and behavioral traits, helping owners feel confident leaving their pets in the care of qualified professionals.
Through secondary research, I uncovered the following key statistics:
66%
of Americans
U.S. households
(86.9 million) own a pet
dog owners
85%
&
cat owners
76%
consider their pets to be
members of their family
$912/year for
dogs
$653/year for
dogs
Average user spening
29%
Cat
44.5%
Dog
26.5%
Other
Pet ownership
in the U.S.
cleaning
up
travel/
work
training
cost
barking/
whining
30
25
15
0
% of major challenges from
pet ownership
Millenials
33%
Baby Boomers
24%
Gen X
25%
Other
18%
Pet ownership by
age in the U.S.
Our Competitors
Competitor Analysis
Rover is affordable and user-friendly, offering a range of services like walking, daycare, and boarding. However, it lacks flexibility in rebooking if a sitter cancels. Wag! offers similar services but is more expensive and doesn’t allow repeat bookings with the same walker, making it harder to build trust.
Rover stands out among similar services for its competitive pricing, user-friendly design, flexible scheduling options, and overall thoughtful, aesthetically pleasing experience.
Fetch Pet Care has the weakest mobile app, lacking structure, clarity, and visual appeal. Misleading labels made booking difficult, rendering the app nearly unusable—aside from redirecting to a more functional mobile website.
This was my first real opportunity to apply UX/UI skills, using a user-centered process to solve real pain points through a functional, intuitive app. I continuously adapted my design thinking to ensure a user-focused final product.
Through secondary research, I uncovered the following key statistics:
66%
of Americans
U.S. households
(86.9 million) own a pet
dog owners
85%
&
cat owners
76%
consider their pets to be
members of their family
$912/year for
dogs
$653/year for
dogs
Average user spening
29%
Cat
44.5%
Dog
26.5%
Other
Pet ownership
in the U.S.
cleaning
up
travel/
work
training
cost
barking/
whining
30
25
15
0
% of major challenges from
pet ownership
Millenials
33%
Baby Boomers
24%
Gen X
25%
Other
18%
Pet ownership by
age in the U.S.
Through secondary research, I uncovered the following key statistics:
of Americans
66%
U.S. households
(86.9 million) own a pet
85%
dog owners
&
76%
cat owners
consider their pets to be
members of their family
Average user spening
$912/year for
dogs
$653/year for
dogs
Pet ownership
in the U.S.
29%
Cat
44.5%
Dog
26.5%
Other
% of major challenges from
pet ownership
30
25
15
0
cleaning
up
travel/
work
training
expenses
barking/
whining
Pet ownership by
age in the U.S.
33%
Millenials
25%
Gen X
18%
Other
24%
Baby Boomers
Our Competitors
Our Competitors
Can book services such as: pet sitting, dog walking, doggy daycare, pet boarding
Can book services such as: dog walking (primarily), pet sitting/boarding is an extra fee. Get live updates from live GPS tracking and a report card after a service is completed.
Can book services such as: In-home pet sitting, dog walking, cat care, pet taxi services
Pricing
Rover allows you to set your own rate, but takes a 20% service fee from each booking. Sitters with RoverGo — a premium version of the app — get charged a 25% service fee per booking.
Wag takes a 40% cut of your payout for walks, drop-ins, boardings and sittings. The site takes 30% for in-home and digital training services.
Rates are based on the user selected location. A user will most likely pay a higher rate if they live in a higher rate state (California, New York) versus Kansas or Alabama.
Booking/
Scheduling
Sitter
Can book services such as: pet sitting, dog walking, doggy daycare, pet boarding
Booking process was simple until viewing sitters; WAG! requires users to subscribe (pay) to view, and users have reported struggling to cancel the service.
Function is extremely confusing, application is difficult to use and often switches to the browser. Not sure why there’s even an app!
Restrictions
User cannot choose a back-up sitter (in the event of a cancellation).
Sitters do not get to set their own rates, WAG! provides fixed rates. WAG! does not always guarantee a pet owner’s “preferred walker” if they decide they want to use them consistently.
The mobile app was cumbersome to navigate. Some buttons/labels were misleading and did not execute what I thought they were intended for. Often, the links would direct me to their website which has a much better user experience.
Features
ROVER
WAG!
FETCH PET CARE
Competitor Analysis
Competitor Analysis
Rover is affordable and user-friendly, offering a range of services like walking, daycare, and boarding. However, it lacks flexibility in rebooking if a sitter cancels. Wag! offers similar services but is more expensive and doesn’t allow repeat bookings with the same walker, making it harder to build trust.
Rover stands out among similar services for its competitive pricing, user-friendly design, flexible scheduling options, and overall thoughtful, aesthetically pleasing experience.
Fetch Pet Care has the weakest mobile app, lacking structure, clarity, and visual appeal. Misleading labels made booking difficult, rendering the app nearly unusable—aside from redirecting to a more functional mobile website.
Rover is affordable and user-friendly, offering a range of services like walking, daycare, and boarding. However, it lacks flexibility in rebooking if a sitter cancels. Wag! offers similar services but is more expensive and doesn’t allow repeat bookings with the same walker, making it harder to build trust.
Rover stands out among similar services for its competitive pricing, user-friendly design, flexible scheduling options, and overall thoughtful, aesthetically pleasing experience.
Fetch Pet Care has the weakest mobile app, lacking structure, clarity, and visual appeal. Misleading labels made booking difficult, rendering the app nearly unusable—aside from redirecting to a more functional mobile website.
User Surveys
User Surveys
User Surveys
To better understand users, I surveyed younger pet owners without children—primarily women aged 18–29 living in suburban areas.
Key findings:
60% of respondents in this group are likely to use a pet-sitting service
50% have canceled or changed plans due to lack of care
Income was not a factor, highlighting how pet owners—especially those with special-needs pets—prioritize care regardless of cost
Most seek help during work hours, travel, or nights out, treating their pets like family.
To better understand users, I surveyed younger pet owners without children—primarily women aged 18–29 living in suburban areas.
Key findings:
60% of respondents in this group are likely to use a pet-sitting service
50% have canceled or changed plans due to lack of care
Income was not a factor, highlighting how pet owners—especially those with special-needs pets—prioritize care regardless of cost
Most seek help during work hours, travel, or nights out, treating their pets like family.
To better understand users, I surveyed younger pet owners without children—primarily women aged 18–29 living in suburban areas.
Key findings:
60% of respondents in this group are likely to use a pet-sitting service
50% have canceled or changed plans due to lack of care
Income was not a factor, highlighting how pet owners—especially those with special-needs pets—prioritize care regardless of cost
Most seek help during work hours, travel, or nights out, treating their pets like family.
Key Pain Points
Key Pain Points
Key Pain Points
By combining user surveys, interviews, and secondary research, I uncovered core pain points that shaped the MVP features of the app.
By combining user surveys, interviews, and secondary research, I uncovered core pain points that shaped the MVP features of the app.
Personas
Personas
Personas
In the Define stage, I developed a user persona to ground my design decisions in real needs and behaviors—shifting the focus away from personal assumptions and toward a user-first perspective.
In the Define stage, I developed a user persona to ground my design decisions in real needs and behaviors—shifting the focus away from personal assumptions and toward a user-first perspective.
In the Define stage, I developed a user persona to ground my design decisions in real needs and behaviors—shifting the focus away from personal assumptions and toward a user-first perspective.
Age: 25
Occupation: ER Nurse
Location: Dallas, TX
Income: $70K
Status: Single
Pets Owned: 1
introvert
extrovert
thinking
feeling
sensing
intuition
judging
perceiving
travel more this year and experience new cultures
maintain a healthy work-life balance
completing courses to obtain a Master’s Degree
Goals
difficult to find a pet sitter when working long hours
hard to manage personal and work life
feeling exhausted to do normal tasks throughout the day
Frustrations
Angela is a newly relocated ER nurse in Dallas, TX, working 12-hour shifts three days a week. She often picks up extra shifts, either to earn additional income or help out when her hospital is short-staffed. On top of her demanding schedule, she’s also pursuing her master’s degree, leaving her with limited time and energy. Angela deeply loves her Maltese, Coco, but constantly worries about leaving her alone during long nights at work. Being new to the area, she’s had trouble finding a trustworthy, reliable pet sitter to care for Coco when she’s unavailable.
BIO
Motivation
incentive
fear
growth
power
social
Brands & Influencers
Tech Savvy
online & social media
smartphones
mobile apps
pet care
Anxious Angela
Angela is our primary demographic because as a 25 year old making $70K/year and single with a single pet, she is the type of person who loves having a dog but can't always be there because she's young and busy! She works long hours and cannot properly care for her dog. At this age, she has a stronger desire to want to go out and explore the world.
Angela is our primary demographic because as a 25 year old making $70K/year and single with a single pet, she is the type of person who loves having a dog but can't always be there because she's young and busy! She works long hours and cannot properly care for her dog. At this age, she has a stronger desire to want to go out and explore the world.
Angela is our primary demographic because as a 25 year old making $70K/year and single with a single pet, she is the type of person who loves having a dog but can't always be there because she's young and busy! She works long hours and cannot properly care for her dog. At this age, she has a stronger desire to want to go out and explore the world.
Information Architecture
Information Architecture
Information Architecture
After creating the persona, I began developing the app’s information architecture to establish a clear and intuitive structure. This helped me organize content in a way that aligns with user needs and supports seamless navigation.
After creating the persona, I began developing the app’s information architecture to establish a clear and intuitive structure. This helped me organize content in a way that aligns with user needs and supports seamless navigation.
After creating the persona, I began developing the app’s information architecture to establish a clear and intuitive structure. This helped me organize content in a way that aligns with user needs and supports seamless navigation.
TAB BAR
Initially, chat wasn’t a primary feature in the interface. However, through continued design iterations and user testing, it became clear that open communication played a critical role in how users chose sitters. As a result, chat evolved into a central feature within the booking process—often serving as the final step before confirming a sitter.
The booking flow itself presented unique challenges due to its conditional nature. A finalized booking can only occur once a sitter accepts the request, so this flow is intentionally designed to appear only in that specific scenario.
Initially, chat wasn’t a primary feature in the interface. However, through continued design iterations and user testing, it became clear that open communication played a critical role in how users chose sitters. As a result, chat evolved into a central feature within the booking process—often serving as the final step before confirming a sitter.
The booking flow itself presented unique challenges due to its conditional nature. A finalized booking can only occur once a sitter accepts the request, so this flow is intentionally designed to appear only in that specific scenario.
Initially, chat wasn’t a primary feature in the interface. However, through continued design iterations and user testing, it became clear that open communication played a critical role in how users chose sitters. As a result, chat evolved into a central feature within the booking process—often serving as the final step before confirming a sitter.
The booking flow itself presented unique challenges due to its conditional nature. A finalized booking can only occur once a sitter accepts the request, so this flow is intentionally designed to appear only in that specific scenario.
Framing the Problem
Framing the Problem
Framing the Problem
With user needs clearly defined, I used the 'How Might We' framework to reframe key challenges into actionable design opportunities. This approach helped transform pain points into open-ended questions that encourage innovative and user-centered solutions.
With user needs clearly defined, I used the 'How Might We' framework to reframe key challenges into actionable design opportunities. This approach helped transform pain points into open-ended questions that encourage innovative and user-centered solutions.
With user needs clearly defined, I used the 'How Might We' framework to reframe key challenges into actionable design opportunities. This approach helped transform pain points into open-ended questions that encourage innovative and user-centered solutions.
make it easier for users to find sitters who match their availability needs?
make it easier for users to find sitters who match their availability needs?
make it easier for users to find sitters who match their availability needs?
How Might We ...
How Might We ...
How Might We ...
create a smooth and secure flow for users to book and pay after receiving a sitter’s confirmation?
How Might We ...
support clear and timely communication between users and sitters to simplify the reservation process
How Might We ...
create a smooth and secure flow for users to book and pay after receiving a sitter’s confirmation?
create a smooth and secure flow for users to book and pay after receiving a sitter’s confirmation?
How Might We ...
How Might We ...
support clear and timely communication between users and sitters to simplify the reservation process
support clear and timely communication between users and sitters to simplify the reservation process
How Might We ...
How Might We ...
During this phase, I created user flows to map out key tasks and interactions, which guided my feature sketches based on the "How Might We" statements. These sketches evolved into mid-fidelity wireframes, helping me refine the layout and functionality before developing high-fidelity designs focused on usability and clarity.
During this phase, I created user flows to map out key tasks and interactions, which guided my feature sketches based on the "How Might We" statements. These sketches evolved into mid-fidelity wireframes, helping me refine the layout and functionality before developing high-fidelity designs focused on usability and clarity.
During this phase, I created user flows to map out key tasks and interactions, which guided my feature sketches based on the "How Might We" statements. These sketches evolved into mid-fidelity wireframes, helping me refine the layout and functionality before developing high-fidelity designs focused on usability and clarity.
make it easier for users to find sitters who match their availability needs?
How Might We ...
make it easier for users to find sitters who match their availability needs?
How Might We ...
How Might We ...
make it easier for users to find sitters who match their availability needs?
The sitter profile needed to present a lot of information clearly, with quick access to contact and booking. I used a summary and segmented controller to keep details organized and easy to navigate. Since the low-fidelity wireframes were already well-structured, my focus in the high-fidelity stage was primarily on refining the visual design.
The sitter profile needed to present a lot of information clearly, with quick access to contact and booking. I used a summary and segmented controller to keep details organized and easy to navigate. Since the low-fidelity wireframes were already well-structured, my focus in the high-fidelity stage was primarily on refining the visual design.
The sitter profile needed to present a lot of information clearly, with quick access to contact and booking. I used a summary and segmented controller to keep details organized and easy to navigate. Since the low-fidelity wireframes were already well-structured, my focus in the high-fidelity stage was primarily on refining the visual design.
create a smooth and secure flow for users to book and pay after receiving a sitter’s confirmation?
How Might We ...
create a smooth and secure flow for users to book and pay after receiving a sitter’s confirmation?
How Might We ...
How Might We ...
create a smooth and secure flow for users to book and pay after receiving a sitter’s confirmation?
This user flow was extremely complex and went through many iterations,
and the wireframes above match the general direction. See next slide for more detail.
This user flow was extremely complex and went through many iterations,
and the wireframes above match the general direction. See next slide for more detail.
This user flow was extremely complex and went through many iterations,
and the wireframes above match the general direction. See next slide for more detail.
I quickly realized that booking a sitter was more complex than expected. Unlike typical gig apps, users need to choose someone they trust with their pet—adding emotional weight and multiple steps to the process.
I quickly realized that booking a sitter was more complex than expected. Unlike typical gig apps, users need to choose someone they trust with their pet—adding emotional weight and multiple steps to the process.
I quickly realized that booking a sitter was more complex than expected. Unlike typical gig apps, users need to choose someone they trust with their pet—adding emotional weight and multiple steps to the process.
To address this, I designed a clear, multi-step flow: reserve → await confirmation → book → pay—with built-in states for pending and declined requests. I introduced color-coded status indicators across the reservations tab and summary page to help users easily understand where they are in the process and feel confident their booking is on track.
To address this, I designed a clear, multi-step flow: reserve → await confirmation → book → pay—with built-in states for pending and declined requests. I introduced color-coded status indicators across the reservations tab and summary page to help users easily understand where they are in the process and feel confident their booking is on track.
To address this, I designed a clear, multi-step flow: reserve → await confirmation → book → pay—with built-in states for pending and declined requests. I introduced color-coded status indicators across the reservations tab and summary page to help users easily understand where they are in the process and feel confident their booking is on track.
support clear and timely communication between users and sitters to simplify the reservation process
How Might We ...
support clear and timely communication between users and sitters to simplify the reservation process?
How Might We ...
support clear and timely communication between users and sitters to simplify the reservation process
How Might We ...
Designing the chat interface came with its own challenges. I wanted to make key actions easily accessible without cluttering the screen:
reserving the sitter
viewing their profile
calling them
To solve this, I introduced a three-dot menu icon that intuitively signals more available actions, keeping the interface clean while supporting quick decision-making.
Originally, users had to leave the chat to initiate a booking—which disrupted the flow. To streamline the experience, I added a “Reserve” option directly within the chat, allowing users to move forward without backtracking. Now, users can reserve a sitter from either the chat or the profile page, creating a smoother, more intuitive flow.
Designing the chat interface came with its own challenges. I wanted to make key actions easily accessible without cluttering the screen:
reserving the sitter
viewing their profile
calling them
To solve this, I introduced a three-dot menu icon that intuitively signals more available actions, keeping the interface clean while supporting quick decision-making.
Originally, users had to leave the chat to initiate a booking—which disrupted the flow. To streamline the experience, I added a “Reserve” option directly within the chat, allowing users to move forward without backtracking. Now, users can reserve a sitter from either the chat or the profile page, creating a smoother, more intuitive flow.
Designing the chat interface came with its own challenges. I wanted to make key actions easily accessible without cluttering the screen:
reserving the sitter
viewing their profile
calling them
To solve this, I introduced a three-dot menu icon that intuitively signals more available actions, keeping the interface clean while supporting quick decision-making.
Originally, users had to leave the chat to initiate a booking—which disrupted the flow. To streamline the experience, I added a “Reserve” option directly within the chat, allowing users to move forward without backtracking. Now, users can reserve a sitter from either the chat or the profile page, creating a smoother, more intuitive flow.
Project Reflection
Project Reflection
Project Reflection
This project helped me rethink how I approach user personas, research, and product decisions. It was a turning point in how I understand and respond to user needs.
This project helped me rethink how I approach user personas, research, and product decisions. It was a turning point in how I understand and respond to user needs.
This project helped me rethink how I approach user personas, research, and product decisions. It was a turning point in how I understand and respond to user needs.
What I Learned
What I Learned
What I Learned
Personas are more than marketing tools — they’re essential for building empathy and guiding design decisions.
Personas are more than marketing tools — they’re essential for building empathy and guiding design decisions.
Personas are more than marketing tools — they’re essential for building empathy and guiding design decisions.
My original persona ("Anxious Angela") was based on assumptions. User interviews revealed:
My original persona ("Anxious Angela") was based on assumptions. User interviews revealed:
My original persona ("Anxious Angela") was based on assumptions. User interviews revealed:
Gen Z users were the real target audience
Their trust issues with pet services deeply shaped the product direction
Gen Z users were the real target audience
Their trust issues with pet services deeply shaped the product direction
Gen Z users were the real target audience
Their trust issues with pet services deeply shaped the product direction
What Changed
What Changed
What Changed
The booking flow evolved drastically after learning that:
The booking flow evolved drastically after learning that:
The booking flow evolved drastically after learning that:
Sitters need to accept reservations before users can book or pay.
Users wanted flexibility—being able to reserve from chat or sitter profiles.
Sitters need to accept reservations before users can book or pay.
Users wanted flexibility—being able to reserve from chat or sitter profiles.
Sitters need to accept reservations before users can book or pay.
Users wanted flexibility—being able to reserve from chat or sitter profiles.
Added key features to match real behaviors:
Added key features to match real behaviors:
Added key features to match real behaviors:
In-app reservations
Chat-based bookings
Search and profile browsing
In-app reservations
Chat-based bookings
Search and profile browsing
In-app reservations
Chat-based bookings
Search and profile browsing
Biggest Surprises
Biggest Surprises
Biggest Surprises
Gen Z and younger millennials are more likely to use pet sitting apps.
They treat pets like children and value immediacy, transparency, and ease of use.
Gen Z and younger millennials are more likely to use pet sitting apps.
They treat pets like children and value immediacy, transparency, and ease of use.
Gen Z and younger millennials are more likely to use pet sitting apps.
They treat pets like children and value immediacy, transparency, and ease of use.
I assumed older women were the primary users. Research showed:
I assumed older women were the primary users. Research showed:
I assumed older women were the primary users. Research showed:
Takeaways
Takeaways
Takeaways
Challenge assumptions early through research.
Let user insights drive product decisions—even if it means major changes.
Designing for edge cases (like pending/declined bookings) builds trust and improves usability.
Challenge assumptions early through research.
Let user insights drive product decisions—even if it means major changes.
Designing for edge cases (like pending/declined bookings) builds trust and improves usability.
Challenge assumptions early through research.
Let user insights drive product decisions—even if it means major changes.
Designing for edge cases (like pending/declined bookings) builds trust and improves usability.
What’s Next
What’s Next
What’s Next
At Furever Care, we understand pets are more than animals—they’re family. While the current experience offers peace of mind when you're away, the next step is building even deeper trust and connection between pet parents and sitters.
At Furever Care, we understand pets are more than animals—they’re family. While the current experience offers peace of mind when you're away, the next step is building even deeper trust and connection between pet parents and sitters.
At Furever Care, we understand pets are more than animals—they’re family. While the current experience offers peace of mind when you're away, the next step is building even deeper trust and connection between pet parents and sitters.
Live video streaming to check in on your pet anytime.
Automated back-up sitters for last-minute cancellations.
Expanded services like dog walking, grooming, and training.
Daily care reports with meal times, walk updates, and photo/video recaps.
Support for more pets beyond dogs—cats, rabbits, and more.
Live video streaming to check in on your pet anytime.
Automated back-up sitters for last-minute cancellations.
Expanded services like dog walking, grooming, and training.
Daily care reports with meal times, walk updates, and photo/video recaps.
Support for more pets beyond dogs—cats, rabbits, and more.
Live video streaming to check in on your pet anytime.
Automated back-up sitters for last-minute cancellations.
Expanded services like dog walking, grooming, and training.
Daily care reports with meal times, walk updates, and photo/video recaps.
Support for more pets beyond dogs—cats, rabbits, and more.
Future Enhancements:
Future Enhancements:
Future Enhancements:
Thank you for taking the time to read this case study!
Thank you for taking the time to read this case study!
Thank you for taking the time to read this case study!